JAMMU & KASHMIR: Kashmir, known for apples and saffron, is witnessing the rise of another fragrant treasure—lavender. More and more farmers and entrepreneurs are showing interest in the lavender ...

Srinagar and Jammu: Every summer, parts of Jammu and Kashmir turn purple. For 28-year-old Madeeha Talat, those fields looked less like a tourist attraction than an unfinished business opportunity.

Long after her final customer walked off the fields every August, Ivy Cheung found herself staring at the deep purple lavender plants that lined her 1-acre farm in serene Fall City, rueing the fact ...